Kids Toy Club Adds Innovative Resources to Help Educational Toy Buyers Make Smart Choices

VANCOUVER, BC, CANADA, September 03, 2008 - The serious shopper would often struggle to make informed choices when it comes to Educational toys. Kids Toy Club has embarked on an initiative new in the toy retail business: supplying buyers with a resource library about child development and educational toys on its online store.
Unlike other toy websites, Kids Toy Club greets its customers upon their arrival on its front page with a library of instructive articles about the relationship between toys and a child's development. After browsing through this library, visitors can apply what they have learned and start searching for toys by age group, category, and brand name. The description for each toy defines its scientifically determined educational benefits, allowing purchasers to pick toys geared toward helping a child develop specific skills. Each shopper can be confident always of choosing the most appropriate toy for his or her child.

How Kids Toy Club Helps Consumers Make Informed Decisions
The resource library of articles covers both the hot issues that most concern toy purchasers and more specialized information that consumers don't always realize they should know. Basic topics such as selecting toys for a first baby and evaluating toy safety are covered in depth, of course. Kids Toy Club, however, then takes the time to educate shoppers about other important issues, such as the essential elements of child development, the distinction between edutainment toys and educational toys, and the ways specific educational toys can be used to help children develop life skills such as creativity and self-confidence. Time and again, Kids Toy Club takes every opportunity to help its customers become smarter shoppers and better caregivers.
To help make the shopping experience even easier, Kids Toy Club assigns each of its products labels relating to six essential elements of developmental play identified by Drs. Dorothy and Jerome Singer of Yale University: motor development; eye-hand development and vision; cognitive learning; hearing, listening and voice; social/emotional; and creative/imaginative. After reading the relevant articles, a shopper will be able to use the labels to identify the type of toys most helpful for his or her child's developmental needs.

Kids Toy Club Also Introduces Discount Program for Its Customers
Along with its innovative resources, Kids Toy Club also offers shoppers smart options for toy searches. After all, customers shop for toys based on different priorities, such as brand, recommended age, and toy category. Kids Toy Club's website is designed such that a product listed under a given brand name is also listed under the relevant age group and categories, eliminating the chance of hit and miss as customers do their search.
Visitors to Kids Toy Club do not just save time; they also save money. Joining the Kids Toy Club Discount Program allows shoppers to save a significant percentage of money on purchases of certain amounts. And that is on top of the money shoppers already save from Kids Toy Club's very reasonable prices.